Kenny Scharf
MOODZ
60.00 € Pre-order
Subscribe to our Newsletter:
Pre-order 60.00 €

Psychedelic Conceptualism

This new book by cult artist Kenny Scharf reveals his latest body of works entitled “MOODZ.” Comprising 350+ circular paintings of faces—each one different—this comprehensive ensemble gives form to a population of moods, feelings, expressions, and colors. Who are the characters depicted on these multiple canvases? Scharf explains they all reflect aspects of his own personality. Some days he needs to release his aggressive energy and they may reflect his anger. Other faces reflect his exuberance and love of painting.

The serial imagery and the iconic quality of Scharf’s faces evoke the work of Andy Warhol. The conceptual structure also reflects the heritage of minimal art. Scharf likens the “MOODZ” series to an early memory of seeing the pixels of color on his parents’ first color television. His work fuses the vocabulary of Pop and Minimalism with 1960s California TV culture that he experienced as a boy in the San Fernando Valley, and as a high school student in Beverly Hills.

Kenny Scharf has been spray-painting faces since 1981. First furtively painting on the street, he learned to develop images spontaneously and quickly. For “MOODZ” he has created an expansive body of work within a rigorous set of constraints—but with infinite possibilities. Scharf embraces the immediacy of spray paint. His gestures use his entire body. The process is totally physical, like a dance. He paints while listening to music on his headphones, entering into a zone where his mind and body merge. His strokes follow the beat. Spray painting is probably the most direct way to make an image. There is no possibility for correction or erasure. As Scharf says, “there is no lying with spray paint.” The accidents that happen lead to new ideas. His faces are continually morphing and evolving.

JRP | Ringier September 2021 1st edition 184 pages Hardcover 26.00 × 28.50 cm ISBN 978-3-03764-563-5 English

About

Vice Versa is a distribution company fully dedicated to art books. Based in Berlin, Vice Versa specializes in architecture, art, design, fashion, film, photography and theory, and seeks to create wide-ranging visibility for its programme. We carry a carefully curated list of publishers, who share our passion for printed matter. We sell books and magazines to consumers, bookshops, museums, libraries and companies in Germany, Austria, and Switzerland and fulfill orders worldwide. We take care of all matters around storage, fulfilment and accounting and rely on a network grown over twenty years. If you have any inquiries please contact us, we are looking forward to hearing from you.

Über uns

Vice Versa ist einer der größten und ältesten Vertriebe für Kunstbücher im deutschsprachigen Raum. Wir sind darauf spezialisiert, Publikationen zu Architektur, Kunst, Design, Mode, Film, Fotografie und Theorie weit reichende Sichtbarkeit zu verschaffen. Wir liefern Verlagsprogramme und Titel von nationalen und internationalen Verlagen an Buchhandlungen, Museen, Galerien, Bibliotheken und Institutionen in Deutschland Österreich und der Schweiz aus. Darüber hinaus kümmern wir uns um Lagerung, Auslieferung und Abrechnung aber auch um Marketing (on- und offline) und unterhalten ein über 20 Jahre gewachsenes Netzwerk in Europa und weltweit.